Roku just unveiled its answer to Google Chromecast. The Roku Streaming Stick is a tiny device that plugs into your television's HDMI port and allows you to stream HD video from the web, controlled from a phone or tablet.
"Consumers want a ton of entertainment, an easy way to search for movies and TV shows, and options to control the experience with a remote or mobile device," said Jim Funk, senior vice president of product management at Roku. "This new Roku Streaming Stick brings all that and more — and in a tiny form factor."
Roku's new device will offer access to 1,200 channels and allow users to cast mobile streams from Netflix and YouTube to their televisions. The device works with free Android and iOS apps. Unlike Chromecast, it also comes with a Wi-Fi remote control.
The Streaming Stick, which packs the features of the traditional streaming box into a 3-inch form factor, is clearly intended to give customers who might be eyeing the $35 Chromecast a Roku-branded alternative.
Launching simultaneously in the U.S., Canada, the UK and the Republic of Ireland, the Roku Streaming Stick will sell for $49.99. The device is currently available for pre-order via Amazon, BestBuy, WalMart and Staples and is scheduled to be on store shelves in April.