In its quarterly earnings call, Research In Motion executives said that they don't expect revenue from the PlayBook until March, the first quarter of the company's fiscal year.
Adele Ebbs, RIMs vice president of investor relations said that RIM is forecasting revenue of $5.5 billion to $5.7 billion for its fiscal fourth quarter ending in February, but that revenue does not include revenue from the PlayBook.
"The PlayBook redefines what a tablet should do," RIM co-CEO Jim Balsillie said. He added that the PlayBook will have an edge over competitors because of the ease of running existing Web apps on it. RIM has already started accepting apps designed for the Playbook.
Analysts say the PlayBook may have only a limited appeal as the device will have no built-in cellular connection, only Wi-Fi although later models are expected to have a mobile internet connection.
"That one will probably have limited appeal," said Mark McKechnie, an analyst with Gleacher & Company.