Charm bracelets aren't just for kids anymore.
NEX Band is a customizable wearable device for adults that allows the wearer to add charms or “Mods," each with a unique set of features.
"It's a disruptive concept because it gives power to the consumer to customize their bands on the inside and out at a fraction of the cost," Adam Adelman, CEO and co-founder of Mighty Cast, the company producing NEX Band, told.
While most wearable devices focus on a single niche use, the NEX Band includes five different modifications including giving the wearer the ability to track their fitness or send coded messages to other NEX users. Some Mods may also function as stand-alone fashion statement pieces.
Each of the multi-colored LED Mods can send notifications, be exchanged with other users and managed with the NEX mobile app. The company uses its patent-pending "Base and Token" technology to connect the Mods to a cloud system to update any information in real-time. "In essence, we're a Pandora charm bracelet 2.0," says Adelman.
Beginning May 13, SDKs, APIs and emulators will be available for developers to use to "create Mods for The NEX band and/or use the technology to adapt the base and token concept to other form factors outside of wearables and into the Internet of Things," said the company in a press release.
The NEX Band itself is Bluetooth enabled and iOS and Android compatible.
Similar to Google’s Project Ara smartphone, Mighty Cast believes modular tech is the next level of technology. So if a developer wanted to create a Mod that requires hardware inside the Mod, Mighty Cast claims it's possible.
"The NEX Band is set to disrupt the wearable space, giving power to the consumer to customize their user experience, not lock themselves into one application,” says Adelman.
The NEX Bands are currently available at a pre-order amount of $49.99 — half off its expected price of $99.99 — with the next batch shipping in the fall.